Sarah Haran’s luxury handbags are designed and handmade in Britain, we developed a total rebrand for the label. As well as creating a new brand identity, we also produced and art directed all stills and moving image photoshoots for the Brand’s campaign and online product imagery and look books. The previous branding was not targeted at a realistic demographic, so we designed a more sophisticated and bold Brand identity to appeal to the modern, successful and stylish Sarah Haran woman.
We also developed a harmonic colour palette to be used throughout the website, social media posts, newsletters and print collateral. Iconography illustrations were also created to showcase the unique benefits of each bag.