We relished the task of crafting the Branding, Strategy and Creative Direction for PI LONDON Jewellery. As an agile and sustainably focused studio, we always look to work with brands who’s ethos aligns with our own. We loved bringing to life the story of antique pieces with a modern mentality.
PI LONDON’s new approachable and contemporary design aligns with their consciously curated mission, illuminating a brand as timeless as their unique pieces.
Creative Direction / Brand Strategy / Brand Identity / Brand Guidelines / Logotype / Brand Marque / Packaging / Copywriting / E-commerce / Website / Production / Casting / Photoshoot / Art Direction
“Studio Macki helped us with everything from photoshoot Art Direction to creating our logo, colour palette and packaging. From the start I just got a great vibe from the team. We were on the same page all the way through the process. I’d recommend Studio Macki to anyone who wants to take their branding to the next level.”
We created a Logo and Monogram for the very beautiful and bold jewellery brand Soru Jewellery. Inspired by their Sicilian heritage we created a classic custom typeface framed in suns reflecting details from their their designs.
The monogram symbolises the two sisters behind the brand and a subtle reference to mermaids. We love every single piece of their jewellery, browse the website to discover their very special ornate treasures ~ sorujewellery.com.
Logo Design / Brand Marque Design
We had the pleasure of developing the brand identity for contemporary fine jewellery label Tessa Packard. The primary logo reflects many of the geometric designs in Tessa’s pieces, which are elegant and classic with a nod to the art deco era. Our TP Monogram originated from sketches of angular shards of crystal, but maintains the art deco feel to ensure it complements the primary logo. We also created a bespoke WordPress e-commerce platform and other collateral including seasonal lookbooks, invitations and packaging.
Logo / Invitations / Website / Packaging
Sarah Haran’s luxury handbags are designed and handmade in Britain, we developed a total rebrand for the label. As well as creating a new brand identity, we also produced and art directed all stills and moving image photoshoots for the Brand’s campaign and online product imagery and look books. The previous branding was not targeted at a realistic demographic, so we designed a more sophisticated and bold Brand identity to appeal to the modern, successful and stylish Sarah Haran woman.
We also developed a harmonic colour palette to be used throughout the website, social media posts, newsletters and print collateral. Iconography illustrations were also created to showcase the unique benefits of each bag.
“Studio Macki helped my brand grow from start-up to where we are today. I couldn’t have done it without them. The know-how and creative intuition of the team was immediately obvious. They just knew what the brand needed. I’ve had so many customers tell me our packaging and brand identity feels both joyful and luxurious and keeps them coming back.”
Art Direction / Branding Design / Content Curation / Stills & Film Production