SoCo : Lifestyle app – Changing Habits to

Change the World

We developed the Brand Strategy & Identity for SoCo, a lifestyle app who are on a mission to unlock the collective power of everyday habits by connecting people with brands that incentivise positive lifestyle change. We kicked off the branding process with a brand strategy workshop in which we collaboratively tapped in to SoCo’s true values and DNA.  We created Tone of Voice guidelines built around personality pillars. We crafted a powerful Mission Statement. About copy for the website, App and also a short ’n sweet Tagline: Changing habits to change the World.


Brand Strategy / Brand Identity / Brand Guidelines / Website Look & Feel


“The Studio Macki team were attentive, positive, willing and exceptionally capable – they managed to understand everything I had imagined for my company and translate it into an engaging and visually compelling reality – I couldn’t be more impressed. I will continue to use the company for any future creative.”

KOODOO GLOBAL : Global sustainable

equity crowd-funding platform


Social Content Creation / GIF design

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