Having a great product or platform isn’t enough. To truly assert yourself in the world of your consumer, you need a powerful brand. In our Brand Discovery session, we’ll take a journey together, tapping into what makes yours special. This practical and hands-on session will explore how to take your offering to the next level.

Every new Studio Macki project starts with a kick-off Brand Discovery workshop designed to discover the core of what makes your brand unique. We also offer these as one-off sessions for anyone who wants to do some soul searching with their brand.

You’ll walk away with:

• A compelling North Star diving in to WHY your brand exists and how you can stay true to your vision and mission
• A concise articulation of WHAT it is your brand does to impact the lives of its audience
• A deeper understanding of WHO your audience is and how to reach them
• A brand personality to give you visual and verbal consistency across all touchpoints and platforms

When it comes to winning over your target audience, it’s not just what you say that matters, but rather how you say it. To create brand affinity, your personality needs to be consistent across every touchpoint.

This masterclass will help you define your brand’s unique voice, and this will put the tools in place to help everyone in your team write with your brand’s character in mind.

You’ll walk away with:

• Brand personality pillars and a clear understanding of how to use them
• A brand character to use every time you are writing on behalf of the brand
• A clear understanding of how to flex your Tone of Voice across platforms (e.g. social media vs website)
• A Style Guide and concrete list of dos and don’ts
• The confidence to give your brand to another writer knowing they will be able to adopt your Tone of Voice

We offer a masterclass that teaches you how to turn your product into art. With the aim of creating beautiful imagery that will get your social media popping, we teach you skills and techniques to create content that stands out on your audience’s feeds.

You’ll walk away with:

• The skills to own your aesthetic
• A host of techniques to make your images stand out
• The ability to craft beautiful content without the need for expensive equipment or a studio
• An in-depth understanding of what performs well on social media
• Confidence in your own artistic ability

We believe in the power of going analogue. Our mixed-media collage workshop gives you the opportunity to get tactile. We unleash your inner creative by letting your imagination run free. Using a mindful approach, we give you the tools to cut, paste, create, narrate, discuss, scan and deliver.

You’ll walk away with:

• Confidence in your creative vision
• A suite of visual assets that can be used for social media
• New techniques for ideation
• Creative stress management
• A tangible approach to content creation